E-Commerce and Smes Performance: Medıatıng Effect of Competıtıve Advantage
DOI:
https://doi.org/10.5281/zenodo.19310085Keywords:
competitive advantage, e-commerce, SMEs performanceAbstract
Competitive advantage prediction has an important role for decision-makers in e-commerce to improve SMEs performance. However, there is scanty studies on mediating effect of competitive advantage in the relationship between studies E-commerce and SMEs performance in North East Nigeria. This study examined the mediating effect of competitive advantage in the relationship between studies E-commerce and SMEs performance in North East Nigeria A survey research design was used for the study. The sample size for this study was 240 small and medium Scale enterprises (SMEs) employee and owners’ operation in North East Nigeria. The data were analyzed using SPSS version 27 for social sciences, and PLS-SEM. The result reveals that E-commerce has significant effect on SMEs performance. Similarly, competitive advantage has mediating in the relationship between E-commerce and SMEs performance. Therefore, managers and owners of SMEs need to have an ability to develop a competitive strategy to evaluate high performance.
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