A Research on Marketing and Consumer Habits in Konya Jewelry Sector
Keywords:Consumer habits, luxury and hedonic consumption, jewelry sector, gold, investment and jewelry, Konya Jewelers Association.
More than 50 percent of the world's gold production and more than 90 percent in our country are used in jewelry making. Gold, which has been used for decoration and investment instrument for centuries, continues to be demanded by the people of our country in order to both decorate and saving with a habit stemming from our traditions. Turkey’s jewelry sector, which is in the top 5 in the world gold demand and ranked 2nd in gold jewelry exports, currently has 5500 jewelry shops, 20 large jewelry production complexes, 100 wholesale jewelry stores, 40 thousand jewelry shops and 250 thousand employees work in this sector. Jewelry sector has produced for many years with manual labor. Today, the sector has to keep up with the transition to technology-intensive production in order to operate in the world markets and to meet the increasing export demand. The problems of the sector, which has come to a certain place in the world markets and strives for first place, are dealing with greater attention than before. After 1990, the sector was put into a reform process. Necessary institutions for the development of the sector have been put into operation. On the other hand, the development of this industry; While it manifests itself in issues such as branding, product design, technological innovations, marketing strategies, deficiencies in legal regulations damage especially the small-scale jewelry traders. In this study, luxury consumption and hedonic shopping habits are examined by searching literature. In this respect, the phenomenon of consumption was first examined in detail. In the second part, the jewelry sector was explained in all aspects, and then a research was conducted on the consumer habits and the state of the sector with the support of the Konya Jewelers Association.
Akıncı, Mustafa (2009). İKO made a sound with its services in 2008. Gold News Magazine, 170, 183 - 197
Akit, Hasan (2005). Tim Design Council was established to guide the branding. Gold News Magazine. 148, 5 - 17
Aras, Nuri (1996). Modern Jewelery. Istanbul: Fatih Ofset
Aren, Sami (1992). Employment, Money and Economic Policy (Tenth Edition). Ankara: Savaş Publishing.
Aslan, Servet (1999). Gold and Gold Transactions Accounting, Istanbul: IAB Publications.
Aslan, Servet (1999). Gold and Silver Transactions Accounting (Second Edition). Istanbul: Turkmen Bookstore.
Aslan, Servet (2001). Gold and Silver Transactions Accounting for Intermediary Institutions, Banks, Commercial Enterprises. Istanbul: Turkmen Bookstore.
Ayter, Adil (1996). Jewelery Professional Knowledge and Jewelery Art. Istanbul: Asgold Publishing
Bernstein, Paoul (2008). The Power of Gold: The Extraordinary History of a Passion, Translated by Levent Konyar. Istanbul: Scala Publishing.
Çıtak, Serdar (2006) The Story of Gold 24 Carat, Istanbul: Support Publications.
Erkmen, Tahir and Yüksel Ceyhan (2008). A Study on Investigation of Consumers' Shopping Behaviors and Demographic and Socio-Cultural Features. İzmir Ege Academic View Magazine. 14, 20 - 50
Fidan, Ebru (2005). Gold-Jewelery Sector and Jewelery Accounting Accounting. Sakarya: Master Thesis, T.C. Sakarya University Institute of Social Sciences.
IAB (2003). Istanbul Gold Exchange and Precious Metals Legislation. Istanbul: Istanbul Gold Exchange Publications, Publication No: 8.
IAB (2002). Istanbul Gold Exchange in the Turkish Finance Sector, Istanbul: Istanbul Gold Exchange Education Publications, Publication No: 1.
İme, Mehmet (2007). Jewelery Business and Accounting. Istanbul: Istanbul Chamber of Certified Public Accountants. Publication No: 79.
Kaplan, Kemal (2003). Jewelery and Gold. Istanbul: Istanbul Chamber of Commerce Publications, Publication No: 43
Kaplan, Kemal (2004). Jewelry and Gold in Turkey. Istanbul: Istanbul Chamber of Commerce Publications, Publication No: 2004-50.
Kaplan, Kemal (2004). Jewelry and Gold in Turkey, Istanbul: Istanbul Chamber of Commerce publications. Publication No: 2004-50.
Karayiğit, Ahmet (2004). The Importance of Design in Jewelery. İzmir: İzmir Chamber of Commerce publications, Research and Professions Development Directorate Bulletin.
Karayiğit, Ahmet (2004). Gold Istanbul 2004 Fair Report, Gold News Magazine. 145, 20 - 51
Kaya, Saban (2006) Working Conditions in the jewelry sector in Turkey (Istanbul Grand Bazaar in the example), Sivas M.Sc., T. C. Cumhuriyet University Institute of Social Sciences.
Kazgan, Gazi (2004). Economic Thought or Evolution of Political Economy (11th Edition) Istanbul: Remzi Bookstore.
Keynes, John (1936). The General Theory of Employment, Interest and Money, UK: McMillian Publishing.
Mucuk, İbrahim (2004). Marketing principles. Istanbul: Turkmen Bookstore.
Odabaşı, Yener and Barış Gendal (2012). Consumer Behavior (Second Edition) Istanbul: MediaCat.
Özbek, Honor. (2009) “We Can Be the World Leader in the Jewelry Sector”, İzmir: Arge Bulletin, İzmir Chamber of Commerce. 95, 5 - 35
Özkan, Gazi (2010). Effects of Brand Perceptions in Consumer Behavior and An Application, Istanbul: Master Thesis, T.C. Istanbul University Institute of Social Sciences.
Parasız, İlker (2000). ABC of Economics (Fourth Edition), Bursa: Ezgi Bookstore.
Sağlam, Hazım (1992). Gold File Istanbul: Rıhtım Caddesi Monthly Stock Exchange Bulletin, Year: 2, Number: 14.
Scott, June (1990). Great Blow to The Leak. Istanbul: Kapital Magazine.
Saraç, Fehmi (2009). Supervision of Stock Accounts in Jewelery Sector and Jewelery Businesses, Edirne: Master Thesis, T.C. Trakya University Institute of Social Sciences.
Sarı, Ahmet (2006). Investigation of the Effect of Grain Shrinkage on Deep Drawing in Gold Alloying. Istanbul: Master Thesis, T.C. Yıldız Technical University Institute of Science.
Olive, Crocus. (2004). An Application for the Problems and Solution of the Jewelry Sector, Kütahya: Master Thesis, T.C. Dumlupınar University Institute of Social Sciences.
Smith, Adam (1997). Wealth of Nations. Translators: Ayşe Yunus, Mehmet Bakırcı, Istanbul: Alan Publishing.
Subaşı, Tahir (1997). Money Supply Relationship Between Gold and gold in Turkey's Main Area Economic Development Alternative Solutions. Istanbul: Unpublished Doctoral Thesis, T.C. Marmara University Institute of Social Sciences.
Tarakçı, Tahir (2007). We are in the second place after jewelry in Italy. TOBB. Istanbul: Economic Forum Magazine, January 2007, 15 - 18
Toraman, Cahit (1997). The Role of the Istanbul Gold Exchange in Transferring Gold and Capital Markets as an Investment Tool, Malatya: Ph.D. Thesis, İnönü University Institute of Social Sciences.
Turgut, Seher (2006). Phase Cost System and An Application in the Jewelry Sector. Istanbul: Master Thesis. T. C. Istanbul University Institute of Social Sciences.
Turgut, Emre (2003). The Journey of Turkish Gold. Turkish Time Sectors Magazine, 25, 5 - 45.
Türe, Alim and Savaşçın, Yılmaz. (2000). The Birth of Jewelery, Istanbul: Goldaş Kültür Yayınları.
Burn, Ihsan (2007). Turkey as an Alternative Investment Gold Use of Economics (Analysis of the Istanbul Gold Exchange Trading). Istanbul: Unpublished Doctoral Thesis, T.C. Istanbul University Institute of Social Sciences.
Yükselen, Cem (2006). Marketing: Principles-Management. Ankara: Detay Publishing.
Enfal Islamic Information Page. Electronic Data Distribution System, http://www.enfal.de/socialbilimler/t/044.htm (11.04.2019)
General Directorate of Mint and Stamp Printing House. Electronic Data Distribution System, www.darphane.gov.tr (11.04.2019)
GoldNews Magazine Official Website. Electronic Data Distribution System, http://www.goldnews.com.tr/Turkce/yazilar.asp?yaziid=309&sayiid= (05.04.2019
Goldnews Magazine Official Website. Electronic Data Distribution System, http://www.goldnews.com.tr/Turkce/yazilar.asp?yaziid=584&sayiid= (05.04.2019)
System, www.immib.org.tr (10.04.2019)
Istanbul Jewelers' Chamber. Electronic Data Distribution System, www.iko.org.tr (10.04.2019)
Jewelery Exporters Association. Electronic Data Distribution System, www.jtr.org.tr (11.04.2019)
Koza Gold Joint Stock Company. Electronic Data Distribution System, http://www.kozaaltin.com/upl/goldprospecteurpoe.pdf (10.06.2019)
Kuyumcu Kent Official Web Site. Electronic Data Distribution System, www.kuyumcukent.com.tr (10.04.2019)
Secretariat General of Istanbul Mines and Metals Exporters' Associations. Electronic Data Distribution
Turkish Language Institution Official Web Site. Electronic Data Distribution System, http://www.tdk.org.tr/terimler/kuyumculuk (02.06.2019)
World Gold Council. Electronic Data Distribution System, www.gold.org (21.04.2019)
Web Free Encyclopedia. Electronic Data Distribution System, http://tr.wikipedia.org/wiki/Platin (01.06.2019)
Web Free Encyclopedia. Electronic Data Distribution System, http://tr.wikipedia.org/wiki/Yakut (10.06.2019)
Web Free Encyclopedia. Electronic Data Distribution System, http://tr.wikipedia.org/wiki/Z%C3%BCmr%C3%BCt_maden (12.06.2019)
How to Cite
Copyright (c) 2020 ISPEC International Journal of Social Sciences & Humanities
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.