Internal Communication In Family Microenterprises In Times Of Pandemic
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DOI:
https://doi.org/10.5281/zenodo.7255925Keywords:
Microenterprises, Internal Communication, Family, PandemicAbstract
The following research aims to analyze the importance of internal communication in family microenterprises in times of pandemic, alluding to the one generated by COVID-19. The methodology used is non-experimental and with a qualitative approach. Different sources of information, books, articles, magazines and videos were consulted, highlighting different points of view of authors in order to carry out a documentary type research, in addition an analysis of each of the sources consulted was carried out and it was obtained as a result that internal communication in microenterprises is fundamental because it allows the members to know their responsibilities in order to carry them out effectively, This is especially true when there are challenges such as working during a pandemic, learning to communicate in a good way without losing the reason for the existence of the community they are part of.
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