Technological Innovations And Management In Esports

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esport, technological innovations, audience experience, marketing, legal framework


Esports have become a significant part of contemporary digital culture, attracting attention with their interdisciplinary interactions and strategic and technological roles. This study examines the definition, scope, and related technological innovations of esports; it also explores various aspects such as team management, audience experiences, event management, marketing and brand management, data analytics, virtual and augmented reality applications, media relations, and legal frameworks. The aim of the research is to thoroughly investigate the multidimensional structure of esports, thereby revealing current and potential strategies within this field. The research was conducted using qualitative methodologies, involving both primary and secondary source reviews. It utilized international scholarly articles, conference proceedings, sector reports, and official publications from esports organizations. The findings indicate that esports play a critical role in the digitalization process and offer significant opportunities across a wide range of management to marketing. Technological innovations enrich audience experiences, while event management and media relations enhance global interactions within esports. Furthermore, esports target a young, tech-savvy demographic, opening new marketing channels for brands. This study aims to provide a foundational resource for better understanding and comprehensively addressing the esports sector, offering data that could guide future research.


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How to Cite

OCAK, M. H., & ÇAVUŞOĞLU, S. B. (2024). Technological Innovations And Management In Esports. ISPEC International Journal of Social Sciences & Humanities, 8(2), 23–33.